ABOUT US

Safetee Third was founded by Pete Solano, a U.S. Marine Corps veteran with a lifelong commitment to service, community, and creativity. After graduating from Western Colorado University, Pete began his military career in 1996 as a Military Police Officer. Over the next nine years, he served across Virginia, Alabama, Japan, Hawaii, and Minnesota, and deployed to Iraq before retiring in 2005 as a 100% disabled veteran, honored with the Purple Heart. 

After his military service, Pete channeled his energy into building Run Colorado—a specialty running store that operated from 2010 to 2015. More than just a retail space, Run Colorado became a hub for community, hosting local runs, fundraisers, and fostering connections through movement and shared purpose.

Years later, driven by a continued love for apparel, design, and the customer experience, Pete founded Safetee Third—a brand that celebrates resilience, humor, and hard work. When he's not designing the next drop, you’ll find Pete training in jiu-jitsu, cheering at his daughter’s swim meets, or skiing on the nearest mountain